OVERVIEW

As the Creative Lead for the Joules AW21 Christmas campaign, I had the privilege of collaborating closely with senior stakeholders and the marketing team to bring the Merry & Bright Christmas campaign to life. From initial concepts lead by the AW21 product collection, to the delivery of customer-facing assets, my role encompassed a broad spectrum of responsibilities.

From art direction of the photoshoot and creation of the campaign toolkit, I oversaw every facet of the campaign's development. My leadership extended to managing a talented team of three designers, ensuring our efforts culminated in a seamless, multi-channel campaign that spanned the entirety of the three-month Christmas season.

The scope of our work was vast, encompassing an array of final assets such as in-store window displays, point-of-sale materials, numerous email campaigns, website enhancements, and engaging social media content. Additionally, I oversaw the coordination of multiple photoshoots to capture the Merry and Bright campaign.

It was a rewarding experience to bring the Joules AW21 Christmas campaign to fruition, and I am proud of the collaborative effort that made it a success.

ROLE

CAMPAIGN CONCEPT

TEAM MANAGEMENT

ART DIRECTION

PRINT DESIGN

DIGITAL DESIGN