FREELANCE CLIENT
Lovely Skincare
OVERVIEW
Lovely Skincare is the home of beautiful, natural and affordable skincare, lovingly handcrafted by Caz in her Sheffield workshop.
In the course of this project, I coordinated the complete development of a comprehensive branding suite. This initiative aimed to equip Caz with the essential tools required to maintain a consistent and cohesive presence across all her marketing and communication channels. Furthermore, I extended my creative efforts to craft various branding assets, including thoughtfully designed thank you cards and invoices. Additionally, I had the pleasure of conceptualising and designing the packaging for her entire product line.
To enhance the overall visual appeal of Lovely Skincare, I lent my expertise to the art direction of her product photoshoot. Additionally, I created bespoke illustrations that spotlighted the key ingredients found within each of her products. The collaboration with Lovely Skincare has been a delightful journey, and I'm proud to have played a role in bringing Caz's vision to life.
ROLE
BRANDING
PACKAGING
CATALOGUE
ILLUSTRATION
ART DIRECTION